Photo: Ignacy Matuszewski
Head of Business Development & Marketing at DWF in Poland; responsible for business development, brand reputation and communication. Art branding expert. Collector.
– Author of an avant-garde artbranding project at the international law firm DWF, based on a creative and effective relationship between art and business, combining business capital with cultural and social capital. T The mission of this project is to promote older generation artists with Polish roots, who have achieved international fame and have a place in the world heritage, but are little known to the Polish art public.
– Dorota has also created and runs her own project, DUETS, which addresses the exclusion of artists from the silver generation, while at the same time bringing together two worlds: the world of art and the world of business. Involving older artists in Duets is a response to the growing problem of aging and contributes to their inclusion in the community, ensuring their rightful place in the art world. The project is aimed at the business community, collectors and the general art public.
– As a guest speaker, she gives lectures on art branding. She recently represented the business community on a panel on brand strategy and identity, at the first international art branding conference ‘Art and Business Connected for Perfecting the New World’, organised by (Un)CommonGround.